Measuring Success & Failure of New TV Season

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Welcome to Research Business DAILY Report: Podcast Edition! The world's only daily news roundup for the market research industry is now available in an all-new format you can take with you wherever you go, no matter what you're doing!

Today on RBDR: Media research guru Bill Harvey makes note of the premiere of the 2018 television season this coming Friday because of the evolving research techniques being tested and applied by the broadcast and cable networks. There used to be 25 new shows a year — Harvey claims there are over 450 these days.

For more on RBDR, visit our website. To continue to support the effort, consider joining us on Patreon by clicking here!

41 episodes