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Branding 101: Designing Your Brand Presentation ft. Kelli Kelley
Manage episode 401094190 series 3527318
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Unlock the secrets to a brand's soul with our special guest, brand strategist Kelly Kelly, who lifts the curtain on the emotional connections that define a business's true identity. We crack open the playbook to a well-crafted brand, where every shade of color, turn of phrase, and design choice is a deliberate step towards shaping the memories and experiences of customers. Kelly guides us through the artistry of branding, where consistency isn't just aesthetic—it's a vibe that can transport your senses from Seattle to LA, all within the atmospheric embrace of a sports bar.
This conversation takes an enlightening turn as we spotlight the game-changing impact of brand photography. Reimagine the face of a company through the lens of updated, professional images that promise to elevate a business's image, akin to the allure of Lisa Vanderpump's chic restaurants or the powerhouse presence of the NFL. The strategy of regular photographic revamps isn't just about staying fresh; it's about creating a visual dialogue with your audience that builds anticipation and forges a deeper connection in a digital-first world.
Our exploration comes full circle with a dive into the transforming tides of content marketing and the delicate dance of weaving personal elements into a professional brand voice. Through stories and personal revelations, I illuminate how this blend not only humanizes a brand but also amplifies engagement and opens doors to new business opportunities. We tackle the challenges of content consistency, the benefits of strategic planning, and why investing in expertise can steer the ship of your business away from burnout and towards success—much like our commitment to hit the 100-episode milestone and the launch of my upcoming book, "The Milestone System." Join us for this masterclass in the nuances of branding and content strategy, where authenticity isn't just a buzzword—it's our modus operandi.
Connect with Kelli and her team: https://brndmethod.com/
https://www.instagram.com/brndmethod/
Join the Respect the Grind Chronicle: https://rtgpodcast.com/subscribe
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