How to Market in Reverse (ENCORE)

RESTAURANT STRATEGY

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308 - How to Market in Reverse (ENCORE)

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This week's episode is brought to you by: TRIPLESEAT

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There are two ways to market...

1) You create a product and try to find people who might want that product.

2) You find a group of people who need something and you craft a product specifically for them.

Most restaurants fail because they market the first way, but you are going to WIN because I'm going to show you how to do it the better way. The way every great business does it. Apple, Nike, Nikon, Mercedes, and In-N-Out. All of them do the latter, and you can too.

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#Business #Podcasting Education #Self-Improvement #Marketing #Chip Klose