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Episode 114: Developing a SWOT Analysis for Your Restaurant

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Manage episode 331348001 series 2889377
Content provided by Restauranttopia, Brian Seitz, David Ross, and Anthony Hamilton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Restauranttopia, Brian Seitz, David Ross, and Anthony Hamilton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

https://restauranttopia.com/episode-114-developing-a-swot-analysis-for-your-restaurant/

What is a SWOT Analysis – INTERNAL - Strengths, Weaknesses |EXTERNAL - Opportunities, Threats

Why conduct a SWOT?

  • So YOU understand where you stand
  • So your Management understands where you stand
  • So your Employees of ALL levels understand where you stand
  • TAKE ACTION

Who should be a part of this analysis? – All Managers – FOH, BOH, assistants as well as Chefs

  • “But Dave, my FOH and BOH don’t get along…” You might have uncovered your first Weaknesses
  • Once you’ve completed this project, develop a presentation to the entire staff on what you are going to work on

How: SPEND TIME BEFORE – Set a number for the initial list… would recommend a stretch goal.

  • Go thru the list yourself beforehand and make the list five more than you could come up with.

Strengths:

  • Areas you do best – Have fun and let your staff brag a little… Also, be Self Aware and Honest.
    • Culture, Quality of Food, Profitability, Price Point, Service, Cleanliness, Promotions, Bar Business, Advantage of others in your area – certain Cuisine, Memorable Décor, Marketing campaigns
    • Once you have a list – Go thru and rank the Top 5 that return the best for Operations (PROFITS!)

Weakness:

  • Areas you feel need improvement – Be Honest, Candid and invite the same from your Staff
    • Culture, lack of training, outdated equipment, Slow POS, Turnover…
    • Training is a weakness in most local, independently owned restaurants: OWN IT and Improve!
      • Set up a Training Team to help put together a program for the future.
      • New Hires and Current Staff

Help: - Go thru ahead of time and make a list of all the areas of Restaurant to help meeting along

  • Culture, Technology, People, Food, Equipment, Suppliers, Communication, Menu, etc.…
  • The More time you spend thinking and planning ahead of this meeting, the better it will go.

Opportunity:

  • Opportunities to get better
    • How can Areas of Weakness be improved?
    • How you can double down on Strengths
  • This is a tricky area – just because you identify something as a weakness, it might not yield as good as results if you doubled or tripled down on a Strength
    • Example – You may feel you have a lack of Promotions on slow nights, but Doubling down on ways to find opportunities on your busy nights will most likely yield better results than trying to make the Slow nights busy. Josh Kopel Example: Sweatpants vs. Dessert

Threats:

  • What things could harm your business? What is Competition doing? What Threats do your weaknesses Expose (Bad Culture = More Turnover)
    • Supply Chain, Inflation, New Competition, Missing Trends

WORK ON PRESENTATION TO STAFF – Only include things you are going to work on and thru…

https://restauranttopia.com/episode-114-developing-a-swot-analysis-for-your-restaurant/

https://restauranttopia.com/text/ Join other independent restaurant owners and professionals on our VIP Text Club and get access to exclusive content, industry news, deals, insights, announcements, pro-tips, and more!

join our mailing list and get our newsletter: https://lp.constantcontactpages.com/su/dojKlZ5 Enter your email and get the very latest from Restauranttopia - marketing tips and insights, announcements, pro tips, and more! And don’t worry, we hate spam too!

Check out the show notes at https://restauranttopia.com/category/podcast-episodes/

Facebook: https://www.facebook.com/Restauranttopia/

LinkedIn: https://www.linkedin.com/company/restauranttopia

Instagram: https://www.instagram.com/restauranttopia/

YouTube: https://www.youtube.com/channel/UC9aRVuDUYsV370Rfh-QxDag

Brian Seitz https://www.linkedin.com/in/brian-j-seitz-j-d-19863616/

David Ross https://www.linkedin.com/in/david-ross-b6b39175/

Anthony Hamilton https://www.linkedin.com/in/anthony-hamilton-5805013a/

  continue reading

165 episodes

Artwork
iconShare
 
Manage episode 331348001 series 2889377
Content provided by Restauranttopia, Brian Seitz, David Ross, and Anthony Hamilton. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Restauranttopia, Brian Seitz, David Ross, and Anthony Hamilton or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

https://restauranttopia.com/episode-114-developing-a-swot-analysis-for-your-restaurant/

What is a SWOT Analysis – INTERNAL - Strengths, Weaknesses |EXTERNAL - Opportunities, Threats

Why conduct a SWOT?

  • So YOU understand where you stand
  • So your Management understands where you stand
  • So your Employees of ALL levels understand where you stand
  • TAKE ACTION

Who should be a part of this analysis? – All Managers – FOH, BOH, assistants as well as Chefs

  • “But Dave, my FOH and BOH don’t get along…” You might have uncovered your first Weaknesses
  • Once you’ve completed this project, develop a presentation to the entire staff on what you are going to work on

How: SPEND TIME BEFORE – Set a number for the initial list… would recommend a stretch goal.

  • Go thru the list yourself beforehand and make the list five more than you could come up with.

Strengths:

  • Areas you do best – Have fun and let your staff brag a little… Also, be Self Aware and Honest.
    • Culture, Quality of Food, Profitability, Price Point, Service, Cleanliness, Promotions, Bar Business, Advantage of others in your area – certain Cuisine, Memorable Décor, Marketing campaigns
    • Once you have a list – Go thru and rank the Top 5 that return the best for Operations (PROFITS!)

Weakness:

  • Areas you feel need improvement – Be Honest, Candid and invite the same from your Staff
    • Culture, lack of training, outdated equipment, Slow POS, Turnover…
    • Training is a weakness in most local, independently owned restaurants: OWN IT and Improve!
      • Set up a Training Team to help put together a program for the future.
      • New Hires and Current Staff

Help: - Go thru ahead of time and make a list of all the areas of Restaurant to help meeting along

  • Culture, Technology, People, Food, Equipment, Suppliers, Communication, Menu, etc.…
  • The More time you spend thinking and planning ahead of this meeting, the better it will go.

Opportunity:

  • Opportunities to get better
    • How can Areas of Weakness be improved?
    • How you can double down on Strengths
  • This is a tricky area – just because you identify something as a weakness, it might not yield as good as results if you doubled or tripled down on a Strength
    • Example – You may feel you have a lack of Promotions on slow nights, but Doubling down on ways to find opportunities on your busy nights will most likely yield better results than trying to make the Slow nights busy. Josh Kopel Example: Sweatpants vs. Dessert

Threats:

  • What things could harm your business? What is Competition doing? What Threats do your weaknesses Expose (Bad Culture = More Turnover)
    • Supply Chain, Inflation, New Competition, Missing Trends

WORK ON PRESENTATION TO STAFF – Only include things you are going to work on and thru…

https://restauranttopia.com/episode-114-developing-a-swot-analysis-for-your-restaurant/

https://restauranttopia.com/text/ Join other independent restaurant owners and professionals on our VIP Text Club and get access to exclusive content, industry news, deals, insights, announcements, pro-tips, and more!

join our mailing list and get our newsletter: https://lp.constantcontactpages.com/su/dojKlZ5 Enter your email and get the very latest from Restauranttopia - marketing tips and insights, announcements, pro tips, and more! And don’t worry, we hate spam too!

Check out the show notes at https://restauranttopia.com/category/podcast-episodes/

Facebook: https://www.facebook.com/Restauranttopia/

LinkedIn: https://www.linkedin.com/company/restauranttopia

Instagram: https://www.instagram.com/restauranttopia/

YouTube: https://www.youtube.com/channel/UC9aRVuDUYsV370Rfh-QxDag

Brian Seitz https://www.linkedin.com/in/brian-j-seitz-j-d-19863616/

David Ross https://www.linkedin.com/in/david-ross-b6b39175/

Anthony Hamilton https://www.linkedin.com/in/anthony-hamilton-5805013a/

  continue reading

165 episodes

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