))
S2 Ep 8 Retail 2022: Hybrid Shopping & Purpose Driven Shoppers
Manage episode 321624462 series 2994511
Content provided by Jeff Fisher and Cristene Gonzalez-Wertz, Jeff Fisher, and Cristene Gonzalez-Wertz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jeff Fisher and Cristene Gonzalez-Wertz, Jeff Fisher, and Cristene Gonzalez-Wertz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
We dive into a great new study on retail and consumer brands, “2022’s New Normal for Retail,” from IBM’s Institute for Business Value. This rich report clearly states that retailers and brands need to be present on all fronts and show consumers they share their values.
CONSUMERS HAVE BEEN THROUGH THE WRINGER
But they’ve been resilient. They’ve found creative ways to adapt to extreme circumstances, using technology to navigate uncertainty in new ways. And they expect brands to do the same. While shopping may have recovered to pre-pandemic levels, inflation and other market factors are causing not only dissatisfaction in the marketplace, they are also making consumers more attuned to these sorts of shifts.
RETAIL DONE RIGHT is produced by Jeff Fisher & Cristene Gonzalez-WertzLet's go shopping!
- Email Jeff at jeff@retaildoneright.net and connect on LinkedIn here
- Email Cristene at cristene@retaildoneright.net and connect on LinkedIn here
- Follow us on Instagram @retaildoneright
- Tweet us @RetailD0neRight
- Michael Cooke is our brilliant sound engineer and editor
- Jade Siriswad composed our theme music
36 episodes
Share
