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Episode 9 - Embracing Customer Un-Loyalty
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You don't own your customer base, you never have. Retail expert Geoff Mintenko talks the reality of todays "now economy" and how you must adapt to "a shift of things to come" as customers of past are deciding to shop differently. It's important to understand today's "wired culture" and how you can best serve them. In business today, you can't afford to reminisce or pine about customers past. It's your job to make the most out of the present. Want to learn more? Hop in, buckle up and hang on - your Retail Evolution Retail radio Ride is about to blast off!
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