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219. How the classic Levi’s brand stays modern
Manage episode 292225814 series 2416594
A great pair of jeans never goes out of style. That fact is one of the many reasons why Levi Strauss & Co. has led the way for over a century. Today's guest is Marc Rosen, President of Levi Strauss Americas. We'll talk to Marc about Levi's digital strategy and how the brand is appealing to a whole new generation of consumers.
Learn more at retailgetsreal.com.
363 episodes
Manage episode 292225814 series 2416594
A great pair of jeans never goes out of style. That fact is one of the many reasons why Levi Strauss & Co. has led the way for over a century. Today's guest is Marc Rosen, President of Levi Strauss Americas. We'll talk to Marc about Levi's digital strategy and how the brand is appealing to a whole new generation of consumers.
Learn more at retailgetsreal.com.
363 episodes
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