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#73 Generation Z is shaping the back-to-class shopping season

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Manage episode 215747214 series 2416594
Content provided by National Retail Federation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Retail Federation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Back-to-college spending is expected to reach $55 billion this year, and many of those shopping for themselves are members of Generation Z. Katherine Cullen, NRF’s director of retail and consumer insights, discusses trends from NRF’s annual survey of back-to-class shoppers and how this generation of consumers that grew up with the internet and smartphones is shaping retail.

Learn more at www.retailgetsreal.com.

  continue reading

363 episodes

Artwork
iconShare
 
Manage episode 215747214 series 2416594
Content provided by National Retail Federation. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by National Retail Federation or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Back-to-college spending is expected to reach $55 billion this year, and many of those shopping for themselves are members of Generation Z. Katherine Cullen, NRF’s director of retail and consumer insights, discusses trends from NRF’s annual survey of back-to-class shoppers and how this generation of consumers that grew up with the internet and smartphones is shaping retail.

Learn more at www.retailgetsreal.com.

  continue reading

363 episodes

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