Understanding Lifestyle Loyalty Programs

Retyn Podcast

The competition and dynamics in the market conditions demand companies adopt innovative strategies to attract and retain customers. When businesses are targeting the same customers, an innovative strategy is essential to attract and retain customers. Many successful companies build a loyal customer base for their brand using customer loyalty programs. It is an incentive strategy in which customers are rewarded for their purchases and brand engagement activities. Among the different types of customer loyalty programs, lifestyle loyalty programs(https://www.retyn.ai/program-types/lifestyle-loyalty ) are unique and help engage customers beyond transactions.

What is a lifestyle loyalty program?

A lifestyle loyalty program is a rewards program in which companies offer rewards and benefits to customers for making healthy lifestyle choices. This program is not directly connected to customers' purchases like traditional loyalty programs. Rather it encourages customers’ good behaviors, environment-friendly choices, sustainable activities, active lifestyles, and more activities with rewards and benefits. Getting rewards for being themself or good human beings makes customers feel valued ( https://www.forbes.com/sites/forbescoachescouncil/2020/02/24/11-simple-ways-to-make-customers-feel-valued/ ) and happy. Which can help businesses to build a good brand image among customers. Moreover, happy customers are more likely to share good brand experiences(https://www.techtarget.com/whatis/definition/brand-experience ) with their friends, family, and other closely related persons. So implementing lifestyle programs into business can help build brand image and improve brand advocacy.