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From Commoditization to Connection: Mastering Brand Strategies for Revenue Growth
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Welcome to Revenue Boost: A Marketing Podcast, the ultimate resource for business leaders eager to skyrocket your company's growth!
In this episode, “From Commoditization to Connection: Mastering Brand Strategies for Revenue Growth,” host Kerry Curran is joined by Caleb Jacobson-Sive, Founder of Lattice Strategy and a seasoned expert in strategic planning and brand development. Caleb shares his invaluable insights on how to navigate the challenges of commoditization and build strong customer relationships that fuel revenue growth. Join us as we explore actionable strategies and real-world examples from brands like Zappos and Southwest Airlines, illustrating the power of internal brand alignment and emotional connection in driving business success.
Get ready to align your marketing strategy with your business growth goals. Let’s go!
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