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From DTC to Legacy Brands Evolving Marketing Playbooks
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In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran engages in a dynamic discussion with Joe Anhult, a seasoned DTC marketing expert and Fractional CMO.
Titled "From DTC to Legacy Brands: Evolving Marketing Playbooks," the episode delves into the transformative strategies required for modern marketing success. Joe shares his extensive experience with early-stage consumer startups, detailing how omnichannel approaches and the fusion of brand and performance marketing can propel businesses forward. Listeners will gain insights into leveraging organic social media, fine-tuning brand positioning, and the critical role of creative storytelling.
Joe emphasizes the shift from growth hacking to community building, illustrating the importance of consistent messaging and immersive brand experiences. Whether you're a startup or an established brand, this episode provides actionable advice to refine your marketing approach and drive growth in a competitive landscape.
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