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Ep. 42 - Lisa Capra - Successful Revenue Knowledge Strategy and Management
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Gartner says the foundation of a sales enablement strategy is to provide sales teams with what they need to successfully engage the buyer throughout the buying process. How are you and your revenue enablement team ensuring sellers can easily find relevant customer facing assets? What about product info, research and competitive intelligence they will consume internally? In this episode Lisa Capra from Instructure shares some of the best practices she's developed over two decades including:
- Scoping and defining a knowledge management strategy.
- Who are the stakeholders outside of revenue enablement?
- How to build workflow processes with all stakeholders.
- Best practices for governance and scaling.
Lisa Capra is the Revenue Knowledge Strategy Manager on Instructure's global revenue enablement team, She brings over two decades of experience in instructional design, online learning, and content strategy. Through cross functional coordination with Instructure‘s internal stakeholders, Lisa has designed, developed, and created governance for a 700+ page revenue enablement knowledge base to support Instructure’s global sales, services, and customer experience teams.
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