Why Data-Driven Marketing Wins Every Time with Warwick Kells of Dovetail Group

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

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Warwick Kells knows a lot about data-driven marketing tech services and how to maximize existing business and customer data for his clients. He’s the Founder & Co-Director of Dovetail Group and Eric had the opportunity to have him on the latest episode of the Revenue Marketing Show.

In this session, the two discuss the evolution of data-driven marketing and where it stands today, as well as the pros and cons of gating vs not gating content, how martech in itself isn’t a strategy, and how using disparate tools can hold companies back from revenue growth. A ton of great topics, so check it out!

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations. Connect with Eric: https://www.linkedin.com/in/ericstockton

About Warwick Kells, Founder & Co-Director of Dovetail Group:

At Dovetail Group, Warwick and his team help organisations compete better through the practical adoption of data-driven revenue growth technology. He thrives on aligning business needs with the appropriate services and solutions and in building team-orientated collaboration with clients. Connect with Warwick: https://www.linkedin.com/in/warwick-kells/

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58 episodes

#Business #Marketing #Eric Stockton #Digital Marketing #B2B Marketing #Marketing Automation