Don’t Just Be a Marketer (Be a Revenue Marketer)

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

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In this episode, Eric spoke with Nicole Siegal Fuselier, who is VP of Corporate and Revenue Marketing at Dremio. Nicole is known for thought leadership on topics like defining revenue marketing and promoting alignment, she often writes about tech, and much of her work is framed around what it means to be at the forefront of the emerging revenue marketing space.

During their discussion, Eric and Nicole discussed the importance of having a holistic view of the sales funnel, and why sales and marketing alignment is more vital than ever. They also nerded out together discussing demand gen and discussed why she considers herself not just a marketer, but a revenue marketer. Check it out!

About Eric Stockton, VP of Demand Gen at SharpSpring:

With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.

Connect with Eric: https://www.linkedin.com/in/ericstockton

About Nicole Siegal Fuselier, VP of Corporate and Revenue Marketing at Dremio

Nicole is a results-driven senior technology marketing professional with a reputation for developing, managing and implementing global marketing strategies, streamlining operations and executing marketing programs that directly influence revenue. At Dremio, she’s a creative leader who approaches market challenges and opportunities using analytics and innovation.

Connect with Nicole: https://www.linkedin.com/in/nsiegalfuselier/

For more information & to connect with us:

Visit our website: www.sharpspring.com

Have a question? Reach us at https://sharpspring.com/contact-us/

Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.

Subscribe for more: https://www.youtube.com/c/Sharpspring

58 episodes

#Business #Marketing #Eric Stockton #Digital Marketing #B2B Marketing #Marketing Automation