Leveraging LinkedIn for B2B (How to Do it Right) with Mandy McEwen of ModGirl Marketing

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

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LinkedIn is an AMAZING platform for building your brand. Tune in to learn how successful B2B companies leverage LinkedIn for organic reach and thought leadership! In this episode of Revenue Marketing Show, Eric welcomes Mandy McEwen, Founder and CEO of Mod Girl Marketing, to talk about how she grew her marketing agency into a specialty boutique service that helps brands and individuals find their voice and leverage organic reach on LinkedIn.
You’ll learn how to avoid the most common mistakes marketers make when posting on LinkedIn, the best LinkedIn content marketing strategies for 2022, and how to build the best LinkedIn connections. Mandy even divulges her favorite companies on LinkedIn who are producing high-quality content so you can follow them, too!
“[LinkedIn] is just lacking this humanized element as far as the content goes. It’s just your typical corporate content… it’s corporatized. It just lacks that humanized element that’s needed to get people excited and feel some sort of emotion and want to actually engage.” - Mandy McEwen
LinkedIn is the MOST crucial social media and networking platform for B2B companies, yet it’s the least saturation platform on Earth! Ready to start posting more engaging, creative content and actually STAND OUT as a thought leader on LinkedIn?
About Mandy McEwen, Founder and CEO of Mod Girl Marketing:
Mandy’s mission is to empower the customer-facing people within your organization to
generate transformative, long-lasting results for your brand & their personal brands. She and her team works with B2B sales & marketing teams to provide: Robust Demand Generation Analysis, Research, Strategy, & Consulting, Dynamic LinkedIn Sales Training & Consulting, and more!
Connect with Mandy: https://www.linkedin.com/in/mandymcewen
Learn more about Mod Girl Marketing: https://www.modgirlmarketing.com
About Eric Stockton, VP of Demand Generation at Constant Contact:
Eric is a pioneer and innovator in internet marketing, eCommerce, lead generation, publishing, and online media. He has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: https://www.linkedin.com/in/ericstockton

58 episodes

#Business #Marketing #Eric Stockton #Digital Marketing #B2B Marketing #Marketing Automation