Content Marketing that Dominates with Daniel Burstein of MECLABS Institute

Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not

Content creation is the name of the game when it comes to marketing in 2022. In this episode of Digital Marketing Swipe File, Eric welcomes Daniel Burstein, Senior Director of Content & Marketing at MECLABS Institute and host of the podcast How I Made It In Marketing (https://marketingsherpa.com/podcast) from Marketing Sherpa. Daniel breaks down what marketers should know about content marketing in 2022, especially for B2B SaaS companies.
Tune in to gain insight into the shifts MECLABS made in their content marketing after the covid-19 pandemic hit, the reasoning behind media company consolidation within B2B SaaS companies, the importance of understanding your target audience before creating content, and the relationship between content production and low-quality MQLs.
You’ll learn Eric and Daniel’s candid thoughts on the importance of research in copywriting, storytelling as an approach to content creation, and much more! This is a juicy episode you won’t want to miss!
“What we’re doing with content marketing is we’re ripping the doors off that factory, we’re ripping to doors off the coders and we’re showing them, hey, here’s what we’re creating, here’s how we’re creating value for you, and all we have to decide is what value can we create and give for free and what value… especially for a B2B SaaS company, do we need to start charging for?” - Daniel Burstein
Resources mentioned:
Story Engineering by Larry Brooks: https://www.goodreads.com/book/show/9...
Reality in Advertising by Rosser Reeves: https://www.goodreads.com/book/show/4...
About Daniel Burstein, Senior Director of Content & Marketing, MECLABS Institute:
Daniel oversees all content and marketing coming from the MarketingExperiments and MarketingSherpa brands while helping to shape the editorial direction for MECLABS – digging for actionable information while serving as an advocate for the audience. Daniel is also a speaker and moderator at live events and on webinars. Previously, he was the main writer powering MarketingExperiments publishing engine – from Web clinics to Research Journals to the blog. Prior to joining the team, Daniel was Vice President of MindPulse Communications – a boutique communications consultancy specializing in IT clients such as IBM, VMware, and BEA Systems. Daniel has 18 years of experience in copywriting, editing, internal communications, sales enablement and field marketing communications.
Connect with Daniel: www.linkedin.com/in/danielburstein
Visit MEC Labs: www.meclabs.com