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Revenue Marketing Show: In the Trenches B2B & Ecommerce Marketers Talking What's Working, and What's Not
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Simplifying Marketing Attribution with Michael Roberts of CloudApp
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Manage episode 326849484 series 2937393
In this episode, Eric sat down with Michael Roberts, Head of Demand Gen at CloudApp. Michael is a pro at identifying worthwhile content and driving open rates, and Eric chatted with him about how he helped focus the content strategy at CloudApp to better niche down and build a more sustainable pipeline.
Michael is also a champion for small teams, and he explains why he thinks they’re better at working fast and getting stuff done. He also shares his expertise on marketing attribution models, including the one he built himself as a template for other small teams to use (all you need is your CRM and Google Sheets!). Check it out.
About Eric Stockton, VP of Demand Gen at SharpSpring:
With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: https://www.linkedin.com/in/ericstockton
About Michael Roberts, Head of Demand Generation at CloudApp:
At CloudApp, Michael rebuilt their entire email experience, doubling conversion rates along the way. He also helped identify worthwhile content that has driven open rates of their newsletter consistently above 45%. Michael has always worked on small teams, so he’s had to do it all at some point, but lately his focus is on email, automation, pipeline nurturing, and operations.
Connect with Michael: https://www.linkedin.com/in/robertsitalia/
For more information & to connect with us:
Visit our website: www.sharpspring.com
Have a question? Reach us at https://sharpspring.com/contact-us/
Follow us on LinkedIn: www.linkedin.com/company/sharpspring
Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.
Subscribe for more: https://www.youtube.com/c/Sharpspring
58 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on August 03, 2023 14:08 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 326849484 series 2937393
In this episode, Eric sat down with Michael Roberts, Head of Demand Gen at CloudApp. Michael is a pro at identifying worthwhile content and driving open rates, and Eric chatted with him about how he helped focus the content strategy at CloudApp to better niche down and build a more sustainable pipeline.
Michael is also a champion for small teams, and he explains why he thinks they’re better at working fast and getting stuff done. He also shares his expertise on marketing attribution models, including the one he built himself as a template for other small teams to use (all you need is your CRM and Google Sheets!). Check it out.
About Eric Stockton, VP of Demand Gen at SharpSpring:
With expertise in the areas of internet marketing, eCommerce, lead gen, publishing, and online media, Eric has directly led $3MM+ ad budgets and $70M+ top-line sales organizations.
Connect with Eric: https://www.linkedin.com/in/ericstockton
About Michael Roberts, Head of Demand Generation at CloudApp:
At CloudApp, Michael rebuilt their entire email experience, doubling conversion rates along the way. He also helped identify worthwhile content that has driven open rates of their newsletter consistently above 45%. Michael has always worked on small teams, so he’s had to do it all at some point, but lately his focus is on email, automation, pipeline nurturing, and operations.
Connect with Michael: https://www.linkedin.com/in/robertsitalia/
For more information & to connect with us:
Visit our website: www.sharpspring.com
Have a question? Reach us at https://sharpspring.com/contact-us/
Follow us on LinkedIn: www.linkedin.com/company/sharpspring
Watch video versions of our podcast on YouTube or in the “Resources” section at https://www.sharpspring.com.
Subscribe for more: https://www.youtube.com/c/Sharpspring
58 episodes
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