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DocSend - how increasing prices increased conversions. By Russ Heddleston.

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Manage episode 317216483 series 3236265
Content provided by Konstantin Dubovitskiy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Konstantin Dubovitskiy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Russ Heddleston, Co-Founder and CEO talks about the story of DocSend and how the decision to increase their prices led to an increased conversion rate for their customers and how exactly this magic worked. We've also discussed how DocSend became so essential for the startup founders and how was the product taking shape. In this episode Russ touched onto the acquisition of DocSend by Dropbox and explained how exactly they got to a $150 million acquisition with just $15 million raised.

Russ' LinkedIn: https://www.linkedin.com/in/heddleston/

Russ' Twitter: https://twitter.com/rheddleston

DocSend site: https://www.docsend.com/

Our fundraising course pre-sales: https://bit.ly/FRpodcast101

  continue reading

341 episodes

Artwork
iconShare
 
Manage episode 317216483 series 3236265
Content provided by Konstantin Dubovitskiy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Konstantin Dubovitskiy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Russ Heddleston, Co-Founder and CEO talks about the story of DocSend and how the decision to increase their prices led to an increased conversion rate for their customers and how exactly this magic worked. We've also discussed how DocSend became so essential for the startup founders and how was the product taking shape. In this episode Russ touched onto the acquisition of DocSend by Dropbox and explained how exactly they got to a $150 million acquisition with just $15 million raised.

Russ' LinkedIn: https://www.linkedin.com/in/heddleston/

Russ' Twitter: https://twitter.com/rheddleston

DocSend site: https://www.docsend.com/

Our fundraising course pre-sales: https://bit.ly/FRpodcast101

  continue reading

341 episodes

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