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001 - Building Your Market Profile with PR Strategy - with Lanna Hill
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On this week’s episode, Lanna Hill, founder of Leverage Media joins Ali Raza to discuss PR strategies and the impact they can have in the marketing, sales or business success of an organisation.
We talk about:
- The commercial impact of a strongly defined PR strategy
- Finding a story that the media pays attention to
- Measuring the value of media activities
- What founders and marketers can learn from Trump’s PR strategy
- Getting leadership to recognise how PR affects marketing performance
Follow Ali Raza
INSTAGRAM | https://www.instagram.com/alirazatg/
LINKEDIN | https://www.linkedin.com/in/ali-raza-...
FACEBOOK | https://www.facebook.com/Ali-Raza-107...
www.invicta.agency
Follow Lanna Hill
INSTAGRAM | https://www.instagram.com/lanna.hill/
LinkedIN | https://www.linkedin.com/in/lanna-hil...
www.leveragemedia.com.au
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