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Question Your Customers

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Content provided by 37signals. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 37signals or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ever filled out a customer survey? For this conversation, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, share their approach to gathering customer feedback. They discuss the timing and frequency of feedback requests, the power of open-ended questions, and how to transform customer language into effective marketing.

Key Takeaways:

  • 00:37 - A single open-ended question can reveal a wealth of valuable insights
  • 05:51 - Listen for the language customers use in their feedback for possible marketing opportunities
  • 08:42 - Form questions and answer fields that allow customers to use their own words to express what they think
  • 14:18 - Focus on organic feedback rather than quantitative metrics

Links and Resources:

Customer feedback on basecamp.com

Books by 37signals

Sign up for a 30-day free trial at Basecamp.com

HEY World | HEY

The REWORK podcast

The Rework Podcast on YouTube

The 37signals Dev Blog

37signals on YouTube

@37signals on X

  continue reading

301 episodes

Artwork

Question Your Customers

REWORK

1,107 subscribers

published

iconShare
 
Manage episode 448749126 series 2572866
Content provided by 37signals. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by 37signals or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ever filled out a customer survey? For this conversation, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, share their approach to gathering customer feedback. They discuss the timing and frequency of feedback requests, the power of open-ended questions, and how to transform customer language into effective marketing.

Key Takeaways:

  • 00:37 - A single open-ended question can reveal a wealth of valuable insights
  • 05:51 - Listen for the language customers use in their feedback for possible marketing opportunities
  • 08:42 - Form questions and answer fields that allow customers to use their own words to express what they think
  • 14:18 - Focus on organic feedback rather than quantitative metrics

Links and Resources:

Customer feedback on basecamp.com

Books by 37signals

Sign up for a 30-day free trial at Basecamp.com

HEY World | HEY

The REWORK podcast

The Rework Podcast on YouTube

The 37signals Dev Blog

37signals on YouTube

@37signals on X

  continue reading

301 episodes

All episodes

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