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Rhymes With... The Getup - Lisa Lantz
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Lisa Lantz is the owner of The Getup in Downtown Decorah, a “carefully curated secondhand clothing boutique with gear for the whole family”. She is also an Iowa boomerang, who set out on a track in theater and costume design, followed her passion teaching in higher education to the East Coast before circling back to Decorah with her husband (and business partner) Scott Bassford. Two boys, a career shift, and two business locations later, The Getup shines bright at 212 West Water Street in Downtown Decorah, offering “Community Powered Sustainable Styles” for the whole family.
What does “Sustainable Style” mean though? And what sets The Getup apart from a thrift store? Dive in to this show to hear Lisa talk about all this and more – but we can tell you Lisa & Scott set out from the beginning to create a beautiful, well curated, fun, family friend, affordable experience. In fact, it was the closing of Decorah’s legacy JC Penney Store in 2017 that was one of Lisa’s “Ah-Ha!” moments of seeing the right timing and opportunity to launch their store. Originally, they thought perhaps The Getup would be just for young people, but they quickly figured out that there is a fantastic market for gently worn second hand clothing for all ages, body types, and styles.
Since launching their store, Lisa & Scott have since outgrown one downtown space, purchased and renovated a building (and apartment!) at 212 W Water Street, embraced and created technology that has helped them move their business forward, and also become even more woven into the fabric Downtown Decorah (Lisa even serves on the Decorah Chamber of Commerce board!). Lisa is also a recent graduate of the Goldman Sachs 10ksb Iowa program, which you can hear more about in our podcast here.
Check out The Getup's Instagram Feed!
Jump into this conversation – and then go check out the ever-changing inventory at The Getup – or better yet, clean out those high quality gently worn clothing items that you don’t wear anymore and sell them at The Getup! We are so grateful to have this amazing community resource on Water Street.
-- Community Powered Sustainable Styles --
Find The Getup at 212 W Water Street – Downtown Decorah
"Rhymes With Decorah" is a companion project of Inspire(d) Media.
Original music heard in this podcast performed and recorded by Nick Zielinski of Decorah. Find him on Instagram, Patreon, TikTok and more @indicative_of_drumming
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