Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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How Using Store Visit Objectives Helped Dennis Yu Push Massive Local In-Store Traffic
MP3•Episode home
Manage episode 275098243 series 2786467
Content provided by Zach Johnson and Funnel Dash. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zach Johnson and Funnel Dash or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
KEY TAKEAWAYS
- Plunge into an insane depth of top-to- bottom details on a funnel that delivers 300X returns.
- Why $5k/month flat fee local clients are a million times more profitable than ones that could scale to millions.
- The psychological reason why running an old ad featuring an out of stock item can still drive massive in-store traffic.
- The little known FB campaign objective that’s got scary-good “big brother” shopper tracking capabilities that others pay tens of thousands for elsewhere.
- Why cheap video-views are worthless if they don’t deliver this essential metric.
RESOURCES/CONTACT:
130 episodes
MP3•Episode home
Manage episode 275098243 series 2786467
Content provided by Zach Johnson and Funnel Dash. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Zach Johnson and Funnel Dash or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
KEY TAKEAWAYS
- Plunge into an insane depth of top-to- bottom details on a funnel that delivers 300X returns.
- Why $5k/month flat fee local clients are a million times more profitable than ones that could scale to millions.
- The psychological reason why running an old ad featuring an out of stock item can still drive massive in-store traffic.
- The little known FB campaign objective that’s got scary-good “big brother” shopper tracking capabilities that others pay tens of thousands for elsewhere.
- Why cheap video-views are worthless if they don’t deliver this essential metric.
RESOURCES/CONTACT:
130 episodes
All episodes
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