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S1 Ep4 | The Birth of SponCon

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Manage episode 307280993 series 3002471
Content provided by Critical Frequency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Critical Frequency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The legendary Herb Schmertz, VP of Mobil Oil, worked with PBS and The New York Times to invent sponsored content—sponcon—back in the 1960s.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

10 episodes

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S1 Ep4 | The Birth of SponCon

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Manage episode 307280993 series 3002471
Content provided by Critical Frequency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Critical Frequency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The legendary Herb Schmertz, VP of Mobil Oil, worked with PBS and The New York Times to invent sponsored content—sponcon—back in the 1960s.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

10 episodes

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