Weekly Business News for June 28 | YouTube is flying under the radar as the biggest threat to traditional TV

Right About Now with Ryan Alford

TAKEAWAYS

• Discussion about the upcoming release of the EA Sports College Football 2025 video game and its potential impact on businesses
• Emphasizing the importance of leveraging the game for marketing and promotional opportunities
• Ideas for businesses to capitalize on the excitement surrounding the game, such as hosting release parties, giveaways, and NIL deals with college athletes
• Importance of providing actionable advice and real-life tips to the audience
• Promotion of sponsor, Brandon Bills, and the benefits of using their custom merchandise services
• Dominance of YouTube in the media landscape and its impact on viewership
• Importance of businesses having a presence on YouTube and running ads to reach their target audience effectively
• Excitement about Amazon Prime Day and potential deals available to Prime members
• Volkswagen's investment in Rivian and its potential impact on the electric vehicle market
• Discussion on the design, appeal, and market appeal of electric vehicles, specifically the Rivian and Tesla Cybertruck

TIMESTAMPS

The introduction (00:00:00) Introduction to the podcast and a mention of a sponsor, Rudy Rick Stein's podcast.

The start of the show (00:01:03) The hosts introduce the show and mention the number of downloads and episodes.

Casual conversation and gratitude (00:01:26) Casual conversation between the hosts, expressing gratitude and discussing the podcast production.

Discussion about the weather and video games (00:03:02) The hosts talk about the weather and reminisce about video games, specifically the upcoming release of EA Sports College Football 2025.

Importance of the video game release (00:06:34) The hosts discuss the significance of the video game release in the context of the gaming and esports industry.

Marketing and promotional opportunities (00:13:00) The hosts discuss how businesses can leverage the release of the video game for marketing and promotional opportunities, including giveaways and tie-ins with college sports.

Sponsorship mention and promotion (00:17:14) The hosts mention their sponsor, Brandon Bills, and promote their custom merchandise services.

Closing remarks about the sponsor (00:20:57) The hosts conclude with positive remarks about their sponsor, Brandon Bills, emphasizing the ease of working with them and the quality of their products.

The rise of YouTube dominance (00:21:45) Discussion on how YouTube is dominating traditional TV and the shift in media consumption habits.

The impact of YouTube on viewership (00:23:52) Exploration of how YouTube's dominance is shaping the media consumption habits of the younger generation and its impact on traditional TV.

Business implications of YouTube dominance (00:30:28) Insights into the importance for businesses to have a presence on YouTube and the value of running ads on the platform.

Amazon Prime Day (00:33:55) Discussion about the annual Amazon Prime Day event, including the benefits and experiences of shopping during the sale.

Dave and Busters experience (00:36:23) Anecdotes about a visit to Dave and Busters and the experience of redeeming tickets for prizes, including a humorous story about a Roomba vacuum.

Volkswagen's investment in Rivian (00:42:21) Analysis of Volkswagen's investment in Rivian, a struggling electric vehicle maker, and its potential impact on the EV market.

Electric Cars and Design (00:43:39) Discussion on the design and appeal of electric cars, specifically the Rivian, and concerns about longevity and affordability.

Cybertruck and Specialized Vehicles (00:46:36) Comparison of the Rivian to the Tesla Cybertruck, concerns about specialized vehicles, and the increasing presence of the Cybertruck in Miami.

Summertime and Sign-off (00:49:27) Casual conversation about the heat, upcoming rainstorm, and sign-off with well wishes for the weekend and Independence Day.

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