112. Diversity: A Strategic Investment Approach at 1Up Ventures

Rise and Play Podcast

As the gaming industry is maturing, we become aware of the importance of diversity in audience, teams, and leadership. But what about the investment side?

In this episode, we interview Kelly Wallick, the former founder of Indie Megabooth and now a partner at 1Up Ventures, founded in 2019 by Ed Fries (Former Microsoft Vice President). Their mission is to build a diverse and inclusive community of the most talented, experienced, and creative independent game developers in the world. Their portfolio includes noteworthy emerging studios such as Lightforge Games, Superbloom, and Gardens.

We discuss the importance of diversity in the gaming industry, how a team that reflects its audience increases the potential for success, and the role of founders' community building in nurturing success.

Wallick shares her gaming journey leading her to the investment side, the vision for 1Up Venture, and the unique community-centered approach they bring to venture capitalism.

02:19 Kelly's Journey into the Gaming Industry

04:37 The Birth and Growth of Indie Megabooth

06:42 Transitioning to 1Up Venture

10:30 Investment Decision-Making at 1Up

20:45 Betting on Diverse Teams

21:27 Investment Structure and Strategy

22:14 Building a Founders Community within the Gaming Industry

27:16 Challenges and Successes in Community Building from a Venture Side

39:31 How to connect with 1Up

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