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064 - Ken Moskowitz of Ad Zombies

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Manage episode 269698247 series 2425332
Content provided by EIC Agency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EIC Agency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Zombies are a good business model. How? They’re tough. They don’t quit. And most importantly for veteran copywriter Ken Moskowitz, they’re not dead. Ken had a reputation for taking ad copy that didn’t work and turning it into winning words. So when he started his copywriting company, he named it for his trademark skill: bringing ad copy back to life. And, like their namesake, they spread. Ad Zombies has worked for 3,000 agencies and 10,000 SMB’s around the globe, providing copy with interesting angles most agencies never think of, and providing it fast. (OK, zombies aren’t fast, but these are. And really, really good.)

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112 episodes

Artwork
iconShare
 
Manage episode 269698247 series 2425332
Content provided by EIC Agency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EIC Agency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Zombies are a good business model. How? They’re tough. They don’t quit. And most importantly for veteran copywriter Ken Moskowitz, they’re not dead. Ken had a reputation for taking ad copy that didn’t work and turning it into winning words. So when he started his copywriting company, he named it for his trademark skill: bringing ad copy back to life. And, like their namesake, they spread. Ad Zombies has worked for 3,000 agencies and 10,000 SMB’s around the globe, providing copy with interesting angles most agencies never think of, and providing it fast. (OK, zombies aren’t fast, but these are. And really, really good.)

  continue reading

112 episodes

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