077 - Virgil Renzulli of Renzulli Communications Consulting

Rise Grind Repeat

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3+ y ago 56:34

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When you think about your content, would you rather be known for spin or for truth? Marketing and public relations aren’t the same, but you can use PR best practices to benefit your digital marketing efforts. So says Virgil Renzulli, and he would know. After more than four decades heading up strategic communications for some of the top universities in the U.S., and now with his own consulting firm, Virgil says PR gets a bad rap. Good PR, he says, isn’t about deception and spin. It’s about making your best case to an audience without lying or stretching the truth. That’s what you want for marketing your brand. You can spin people, or you can find ways to help them while telling them the truth. Word will get around either way.

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Rise Grind Repeat Podcast

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Hosted by Dustin Trout

Produced by Andrei Gardiola

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