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094 - Edward Ford of Supermetrics

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Manage episode 289245223 series 2425332
Content provided by EIC Agency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EIC Agency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Supermetrics is an industry-leader in building user-friendly data analytics tools anyone can use. Marketing Director Edward Ford says they do that by harvesting data from marketing platforms on one side and finding ways to integrate it on the destination side with product-led growth. He says a key to this is content for inbound marketing. “The philosophy of content is that you’re just there to help,” Edward says. “The best marketing is when you help your customers be more successful in whatever it is they do. If you take that into the heart of your marketing strategy you can’t really go wrong.” Supermetrics’ 400,000 users worldwide agree.

______

Rise Grind Repeat Podcast

powered by EIC Agency

______

Hosted by Dustin Trout

Produced by Andrei Gardiola

__________

Check out the full video episode at:

https://bit.ly/3dlwjnJ

https://spoti.fi/2Mgfpe6

https://apple.co/2MiQdUv

For more information visit our website at

https://eic.agency/

We are also on Instagram

@EveryImpressionCounts

  continue reading

112 episodes

Artwork
iconShare
 
Manage episode 289245223 series 2425332
Content provided by EIC Agency. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by EIC Agency or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Supermetrics is an industry-leader in building user-friendly data analytics tools anyone can use. Marketing Director Edward Ford says they do that by harvesting data from marketing platforms on one side and finding ways to integrate it on the destination side with product-led growth. He says a key to this is content for inbound marketing. “The philosophy of content is that you’re just there to help,” Edward says. “The best marketing is when you help your customers be more successful in whatever it is they do. If you take that into the heart of your marketing strategy you can’t really go wrong.” Supermetrics’ 400,000 users worldwide agree.

______

Rise Grind Repeat Podcast

powered by EIC Agency

______

Hosted by Dustin Trout

Produced by Andrei Gardiola

__________

Check out the full video episode at:

https://bit.ly/3dlwjnJ

https://spoti.fi/2Mgfpe6

https://apple.co/2MiQdUv

For more information visit our website at

https://eic.agency/

We are also on Instagram

@EveryImpressionCounts

  continue reading

112 episodes

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