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20 | Brand Identity Coach: Tracy Borreson
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In this episode I am joined by Brand Identity Coach and Strategic Marketing Consultant: Tracy Borreson (https://optimizecx.ca/). As a mompreneur, she started her own business to bring together her love of coaching, marketing and creating a perfect work/life balance. She is an efficiency junkie and is passionate about helping others align with their personal brand and making marketing (and sales) as easy as possible. She loves music, dancing, baking and books, and you can find her relaxing with a hot cup of tea or chasing around her 2yo son.
In this episode we discuss the importance of having an understanding of your ideal audience, how the field of marketing and marketing platforms are always changing, how to get the most out of working with a coach and that you shouldn't let the fact that there are people doing the same work that you want to do deter you from starting (it's actually a good thing!)
Connect with us on Instagram (https://www.instagram.com/rivetingrosies.podcast/) to stay up to date with episode launches and upcoming guests! For business inquiries and guest requests please email rivetingrosiespodcast@gmail.com
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