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Reinventing the Olympic Games
Manage episode 430651262 series 5457
The Olympic Games are the pinnacle of world sport, but in an era of fragmented media and shifting generational tastes, have the games lost some of their lustre?
TV ratings remain relatively strong, and the IOC has taken steps to remedy any generational drift away from the Olympics by introducing new sports pitched squarely at a younger generation.
But what’s the future for an event that's seen a slow but steady decline in global audiences?
4318 episodes
Manage episode 430651262 series 5457
The Olympic Games are the pinnacle of world sport, but in an era of fragmented media and shifting generational tastes, have the games lost some of their lustre?
TV ratings remain relatively strong, and the IOC has taken steps to remedy any generational drift away from the Olympics by introducing new sports pitched squarely at a younger generation.
But what’s the future for an event that's seen a slow but steady decline in global audiences?
4318 episodes
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