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Episode #76: Isabel Aneyba - Cultural Insights Strategist, Founder COMARKA, Bedtime Story Reader
Manage episode 343366885 series 2992593
Content provided by Matt Valle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Valle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Before founding COMARKA Research in the US 16 years ago, Isabel Aneyba was a Category Manager and CMO in consumer goods and retail in Mexico. Her multi-country and multi-disciplinary background has laid the foundation for her unique expertise in cultural insights and strategy.
At COMARKA, Isabel employs innovative participatory methods for understanding consumers and culture. Stories are important in her professional life but perhaps even more important in her personal life. For the past 15 years, she has volunteered reading bedtime stories to kids in a transitional children’s home.
Isabel shares her career journey, her perspective on the future of insights and the music she would want to keep her company on a deserted island.
119 episodes
Share
Manage episode 343366885 series 2992593
Content provided by Matt Valle. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Valle or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Before founding COMARKA Research in the US 16 years ago, Isabel Aneyba was a Category Manager and CMO in consumer goods and retail in Mexico. Her multi-country and multi-disciplinary background has laid the foundation for her unique expertise in cultural insights and strategy.
At COMARKA, Isabel employs innovative participatory methods for understanding consumers and culture. Stories are important in her professional life but perhaps even more important in her personal life. For the past 15 years, she has volunteered reading bedtime stories to kids in a transitional children’s home.
Isabel shares her career journey, her perspective on the future of insights and the music she would want to keep her company on a deserted island.
119 episodes
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Similar to Rock n' Roll Research Podcast
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