RYB 849: How To UNLOCK Your SECRET Identity To Grow Your Business and LIFE with Todd Herman

Rock Your Brand Podcast

Today I have Todd Herman on the show, and I am thrilled he’s here! He wrote a book called “The Alter Ego Affect.” that I really enjoyed reading. In fact, he actually reads the book himself on the audiobook, which I love because it makes it more real. So, if you get a chance, you should definitely listen to it. Now let’s get right to it and learn a few things from Todd.

Why Your Alter Ego Matters

• I started a peak performance training and coaching company back in 1997 right after I got done playing college football. At the time, I was really young. My strength when I played sports was my mental game.
• I learned all about mindset when I was in high school and learned how to get to a zone state to help with my anger issues.
• Now I coach athletics and Olympians and help them learn to control their mental state, especially when they’re on the field or getting ready to compete.
• When I started working with top quality athletes, they would say they had a different identity they would step into when they stepped onto the field. Working in many different sports, I took things I learned from each to help other athletes. I realized alter egos was a theme. It didn't matter who I talked to. There is a process to it.
• With sports, there is a theme and an end goal. With business, there are so many different ways to go about achieving your goals that it causes friction for entrepreneurs.
• There are so many hats that you’ll wear, and all those things will create friction because you’re not always good at everything. Being able to shift our identity is a huge fast track to get through the start-up stage.

How To Get Unstuck

• There is a difference between people who start a franchise and someone who starts their own, especially between people who start a franchise and start their own bu