Interview: Brent Tworetzky of The Knot on The Product Manager Superpower User Science

Rocketship.fm

Brent Tworetzky is the Executive Vice President at the XO Group (The Know, The Bump) where he leads XO Group's 50 person product group (product mgmt, design, user research).

Today we talk with Brent about User Science. User Science includes the vast fields of User Research and Analytics. Product User Research encompasses a range of tools to directly learn from users: hands off observation, direct inquiry, putting products in users hands, and the many forms in between. Product Analytics ranges from A/B testing to exploratory analysis (searching for patterns) to predictive analysis.

Most product manager skills can be found in many fields–Strategic Thinking, Sufficient Technicals, Collaboration, Communication, and Detail Orientation. User science is a special domain-specific skill that great product managers needs to learn. According to Brent, “user science has been the difference between product failure and a massive user hit.”

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