Ep 121: How we went from $20k Months To $40k over 6 months...

Rogue Business with Rochene Hawley

In this episode of Rogue Business, I'm cutting through the bullshit about growing a profitable business. So many of you are out here thinking you have a lead generation problem when, in reality, it's a retention issue. I'm laying out how to figure out where you actually need to focus. Plus, I'm spilling the tea on how two gyms went from stuck in the mud to skyrocketing revenue in just a few months.⁣ ⁣ This is about zeroing in on what really matters, nailing those retention strategies, and getting laser-focused on what's gonna move the needle. If you're sick of the constant hustle with no real results, this is the episode you need to hear.⁣ ⁣ Key Takeaways:⁣ ⁣ Lead Generation vs. Retention: It's not about just getting more clients. Sometimes it's about not losing the ones you already have. If you're just shoveling new leads into a leaky bucket, you're wasting your damn time. Plug the holes first.⁣ ⁣ Retention Strategies: It's about real quality care and knowing your clients inside and out. Catching issues before they blow up, regular follow-ups, and being on top of their goals is what keeps people around.⁣ ⁣ Doubling Down on Lead Generation: Stop scattering your efforts. Find out what's already bringing in leads and go all in on that. Instagram, word of mouth, challenges—whatever works for you, milk it for all it's worth.⁣ ⁣ Stay Focused and Relentless: Staying on track is hard when you're tempted by every new shiny idea. But it's the discipline of sticking to what works that separates the successful from the struggling.⁣ ⁣ Consistency is Key: This is about showing up and doing the damn work consistently. No magic tricks—just repeating what's proven to get results, over and over.⁣ ⁣ "Chasing novelty in your business will kill your business. Doubling down on what moves the needle is where the growth happens."⁣ ⁣ [00:01] All things money and how to actually grow your business⁣ [02:19] Why your mindset around money matters more than you think⁣ [07:01] Real talk: Two gyms breaking through revenue ceilings⁣ [09:26] The real issue: Lead gen or retention?⁣ [11:43] Getting serious about retention strategies⁣ [14:05] How to focus your lead generation efforts⁣ [16:31] Staying focused and avoiding distractions like the plague⁣ [18:55] Setting new baselines and keeping the momentum going⁣ [21:16] Why business growth is more predictable than you think⁣ [26:02] Growth as a compound effect—how to crack the code⁣ ⁣ If this episode gave you the kick you needed, and you're ready to get real about where your focus needs to be, head over to Instagram and follow me @rochenehawley for more no-BS business insights. And if you're vibing with the show, drop a review on Apple Podcasts or Spotify. It helps get this message out to more baddies like you.