043 - Telling the story that matters to you & authentically advertising your product with Nathan of Reckless Attack

Roll Play Grow: A TTRPG Business Podcast

Today we get the pleasure of hearing from the Dungeon Master of a still new yet increasingly popular D&D Actual Play podcast, Reckless Attack. Nathan Lurz joins me today to chat about this podcast, which was years in the making and then we pivot to chatting about social media marketing. This episode is longer than usual, but to be honest that’s partly because Nathan and I are friends in real life and this is just what happens when you’re friends, but also because he’s full of some amazing advice.
I’ll try and keep this intro short, but in case you missed the last episode, I’ve got a couple of business updates for you. The first is to announce that after some feedback about our Lightheart Adventures Patreon being a bit confusing, I decided to split Roll Play Grow off into its own separate Patreon, and I just launched it this week! This will allow posts to be more streamlined and less confusing. So if you want to support the show, you can go to patreon.com/rollplaygrow and you’ll find a tier as low as $3 a month. Perks include having early access to the guest list, being able to add your questions to upcoming interviews, behind-the-scenes content, and shout-outs on my website and the show. I would love if you’d go check it out and help me work towards some goals. Liiike trying to hire an editor because y’all, editing takes a long time.
I’d also like to take a little bit of time to chat about a new affiliate. The ones y’all are used to hearing about are definitely ttrpg focused, but this one is for my fellow entrepreneurs who are looking to upgrade your email marketing. I started using FloDesk to make gorgeous emails that are completely automated a couple years back, and I cannot speak highly enough of them. You can see an example of this by going to lightheartadventures.com. If you have pop-ups enabled, within a few seconds, you’ll see a sign-up show up for a free D&D one-shot, or you’ll find other ways to get that sign-up throughout the website if you have pop-ups blocked. That sign-up is powered by FloDesk, and then it will email you a free one-shot and add you to an automated email workflow that I set up long ago. If I’m being honest, I really need to go in and update that workflow to be more relevant content, and frankly, it’s really easy to do. It’s very user-friendly to make new, gorgeous emails, and it’s very simple to schedule individual emails or create a workflow that messages your contacts week after week. If you use my affiliate link, you’ll get 50% off your first year. Go to lightheartadventures.com/our-favorite-trinkets to learn more about FloDesk and our other favorite things.
Find Nathan and Reckless Attack at:

• Website
• Twitter
• Instagram
• YouTube

Find Roll Play Grow:

• Show Pa

FloDesk
50% off your 1st year of email marketing
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
Support the show

Find Roll Play Grow:

• Show Page
• Patreon
• Discord
• Lightheart Adventures Website
• Lightheart Twitter
• Lightheart Instagram

Chapters

1. Introduction & Updates (00:00:00)

2. Nathan Introduction (00:04:04)

3. How Nathan decided to start an actual play podcast (00:11:28)

4. What is Reckless Attack & what makes it unique? (00:15:38)

5. What were the first steps to start Reckless Attack? (00:18:25)

6. Recording process (00:25:25)

7. DMing for fun vs. DMing for a Podcast (00:33:30)

8. Post-production process (00:38:25)

9. Nathan's PR background & tips for social media marketing (00:42:25)

10. Balancing time to ensure you're keeping up with social media marketing (00:51:07)

11. What has been the most challenging part? (01:03:32)

12. What has been the most rewarding part? (01:07:15)

13. Upcoming projects (01:10:27)

14. Where can people find you? (01:12:22)

15. Wrap-up (01:13:56)