Design is everywhere in our lives, perhaps most importantly in the places where we've just stopped noticing. 99% Invisible is a weekly exploration of the process and power of design and architecture. From award winning producer Roman Mars. Learn more at 99percentinvisible.org.
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267- The Trials of Dan and Dave
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Manage episode 183130265 series 81588
Content provided by Roman Mars. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Roman Mars or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This is the story of an ad campaign produced for the 1992 Olympic games in Barcelona. Perennial runner-up in the sports shoe category, Reebok, was trying to make its mark and take down Nike. They chose two athletes, plucked them out of obscurity, gave them Reeboks to wear, and turned them into household names, spending $25 million dollars in the process. That was more than Reebok’s entire marketing budget the previous year. This ad campaign is pretty much remembered as a disaster for Reebok, but it created an epic drama that pitted two world class decathletes against each other and ended up resulting in so many strange twists and turns. All because someone thought this was a clever way to sell shoes. This is the first episode of 30 for 30 podcasts, which are original audio documentaries from ESPN – stories about sports, that delves into their impact on culture, politics, and more. Hosted here by Jody Avirgan.
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298 episodes
MP3•Episode home
Manage episode 183130265 series 81588
Content provided by Roman Mars. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Roman Mars or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This is the story of an ad campaign produced for the 1992 Olympic games in Barcelona. Perennial runner-up in the sports shoe category, Reebok, was trying to make its mark and take down Nike. They chose two athletes, plucked them out of obscurity, gave them Reeboks to wear, and turned them into household names, spending $25 million dollars in the process. That was more than Reebok’s entire marketing budget the previous year. This ad campaign is pretty much remembered as a disaster for Reebok, but it created an epic drama that pitted two world class decathletes against each other and ended up resulting in so many strange twists and turns. All because someone thought this was a clever way to sell shoes. This is the first episode of 30 for 30 podcasts, which are original audio documentaries from ESPN – stories about sports, that delves into their impact on culture, politics, and more. Hosted here by Jody Avirgan.
…
continue reading
298 episodes
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