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Ep8: Differentiators: A Tool For Powerful Messaging
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When you talk about yourself or your company, you need to know the features that actually matter. What makes you different? What factors really stand out in your service or product? Differentiators are the tool that equips you to speak clearly and consistently on exactly that, so you can train your audience on exactly what you're about.
- (00:00) - 8. Differentiators: A Tool For Consistent and Powerful Messaging
- (00:50) - Understanding Differentiators
- (01:47) - Finding Your Differentiators
- (08:59) - Implementing Differentiators in Your Business
- (11:38) - Formal Process of Identifying Differentiators
- (16:34) - Conclusion and Contact Information
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