Generational Shopping: Insights and Inspirations - After the Show with Crystal Vilkaitis

Rooted in Retail

In today’s after-the-show we are diving deeper into some of the ideas that I discussed with Nicole Linebach in episode 52 of Rooted in Retail. I emphasize the importance of using data to understand consumers and share ideas for keeping up with changing buying behaviors, such as surveying audiences, getting the right information, and creating unique in-store experiences that will allow you to connect with your customer. I also offer advice on finding inspiration in unexpected places like galleries, travel, street fashion, photography, and food trends, and I encourage listeners to step outside their industries for fresh ideas.

[00:00] Welcome to After the Show

[04:11] Keeping up with trends in the retail industry

[07:50] Using your audience to make decisions

[19:15] What should we call members of the Rooted in Retail Community?

[20:56] How I used ChatGPT to do some research on Gen Z

[29:32] Places to find inspiration

Join the Rooted in Retail Facebook Group - https://www.facebook.com/groups/rootedinretail
Get the episode resources on our website at https://www.crystalmediaco.com/episodes/generational-shopping-insights-and-inspirations/

Join the Rooted in Retail Facebook Group to continue the conversation - https://www.facebook.com/groups/rootedinretail
Join our Rise and Shine newsletter for all the latest marketing news for retailers - https://www.crystalmediaco.com/
Show off your super fandom by getting your Rooted in Retail Merch! https://www.bystadium.com/us/en/stores/rooted-in-retail-30474/S820473454