Growing Your Retail Sales with a Bold Brand Identity with Brianna Cannon

Rooted in Retail

In January, I had the pleasure of sitting down with not one, but two remarkable guests at the Dallas Market Center. Today, I’m thrilled to introduce Brianna Cannon, the creative force behind BriannaCannon.com and a seasoned retail veteran with over two decades of experience. Trust me, this episode is nothing short of a retail masterclass.

Brianna's fashion and lifestyle brand is bold, flashy, and beautiful. In this episode, we dive into the secrets behind her social media success, both organic and through paid ads. From building a powerful brand identity to navigating the nuances of Instagram growth, we explore how to find your voice in a crowded marketplace.

Her journey shows the power of customer connection, product authenticity, and using Instagram to grow your e-commerce brand. Plus, she shares insights into the art of product photography and strategies to drive traffic to your website and boost online sales.

Whether you're a wholesaler, retailer, or both, Brianna's insights are a goldmine for growth. She has amazing tips for our independent retailers in this episode, and I know you're going to love her. Let’s dive in!

[03:31] Welcoming Brianna Cannon live from the Dallas Market Center

[05:03] How Brianna developed a bold personal brand for her retail store

[07:07] How Brianna created a strong e-commerce presence and grew her online sales

[10:26] Brianna's practical advice for getting amazing photos without needing to do professional shoots

[13:04] What strategies are working the best right now to generate foot traffic into the store?

[14:37] What strategies are working to drive online traffic to Brianna's e-commerce store?

[15:59] Why Brianna's brand ambassador program generates more conversions than influencer marketing

[17:44] What advice Brianna would give independent retailers about creating their own wholesale line

[19:56] Brianna's resilience round

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Chapters

1. Meet Brianna Cannon (00:00:00)

2. Welcoming Brianna Cannon live from the Dallas Market Center (00:03:31)

3. How Brianna developed a bold personal brand for her retail store (00:05:03)

4. How Brianna created a strong ecommerce presence and grew her online sales (00:07:07)

5. Brianna's practical advice for getting amazing photos without needing to do professional shoots (00:10:26)

6. What strategies are working the best right now to generate foot traffic into the store? (00:13:04)

7. What strategies are working to drive online traffic to Brianna's ecommerce store? (00:14:37)

8. Why Brianna's brand ambassador program generates more conversions than influencer marketing (00:16:49)

9. What advice Brianna would give indepedent retailers about creating their own wholesale line (00:18:34)

10. Brianna's resilience round (00:20:46)

11. Best business book (00:20:53)

12. Best retail technology (00:21:06)

13. How do you keep up with the ever changing retail landscape? (00:21:13)

14. What's a retail foundational best practice? (00:21:24)

15. If you had to start your business again all over from scratch, what's one thing you would do differently? (00:21:49)

16. What do you think the future of indepedent retail looks like? (00:22:19)