Master Your Retail Market with Amy Loewenberg

Rooted in Retail

This week, we’re kicking off something special—a series of live episodes straight from NY NOW! I’m thrilled to welcome back Amy Loewenberg, Director of Buyer Relations at NY NOW. Our first conversation on the show was packed with great takeaways, and today we’re going even deeper into ways that retailers can level up.
In this episode, we’re going over key strategies that help indie retailers thrive in their local community. We’ll talk about using customer data to make smart decisions, host fun and engaging events, and build partnerships with other local businesses.
Amy also shares her thoughts on the power of keeping a consistent brand presence and how to connect with your customers in fresh, exciting ways. Plus, we’ll cover tips on building strong customer loyalty and staying adaptable in today’s ever-changing retail world.
[02:14] How to reach untapped audiences in your local market

[05:12] How retailers can stay ahead of changing technology

[10:30] Amy's advice for staying adaptable in retail

[16:08] How to tap into new demographics of consumers

[19:37] Recent trends Amy sees in retail buying behavior

[22:11] The incubator at NY NOW

[26:10] Unique and interesting products retailers should be excited about

Get all of the details in our show notes at: https://www.crystalmediaco.com/episodes/master-your-retail-market-with-amy-loewenberg/
Register for NY Now: https://registration.experientevent.com/ShowNYN251?flow=attendee&MarketingCode=DARF2&utm_sou[…]eferral&utm_campaign=rootedinretail&utm_content=DARF2

Join the Rooted in Retail Facebook Group to continue the conversation - https://www.facebook.com/groups/rootedinretail
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Chapters

1. Master Your Retail Marketing with Amy Loewenberg (00:00:00)

2. How to reach untapped audiences in your local market (00:04:56)

3. How retailers can stay ahead of changing technology (00:07:54)

4. Amy's advice for staying adaptable in retail (00:13:12)

5. How to tap into new demographics of consumers (00:19:56)

6. Recent trends Amy sees in retail buying behavior (00:23:26)

7. The incubator at NY NOW (00:26:00)

8. Unique and interesting products retailers should be excited about (00:29:59)