Social Media Strategies to Drive More Foot Traffic with Steph Bechard

Rooted in Retail

Today, we're diving deep into social media and how it can drive meaningful foot traffic to your store. I'm thrilled to be joined by our digital strategist at Crystal Media, Steph Bechard.

With over six years of experience in building online communities and skyrocketing engagement for retailers, Steph brings a ton of knowledge to the table. As the driving force behind our insider membership program at Crystal Media and the go-to expert for social media audits, Steph is immersed in social media every day.

In this episode, we're tackling three key areas of social media. First, we'll explore what's currently working to deliver results in the ever-evolving world of social media. Next, we'll discuss actionable techniques for driving foot traffic into your brick-and-mortar store. Even if you primarily operate online, these strategies will still benefit you!

And finally, we'll uncover the secrets to creating engaging content that sparks genuine connections with your audience. Get ready for some valuable tips that are effective and incredibly easy to implement. Grab your notepad because you’re going to want to take notes!

[0:00]: Welcoming Steph Bechard

[04:44] The number one strategy that is working right now on social media to see real results for your store

[06:12] One trending tool across social media platforms that can help retailers get more views

[07:44] What are engagement stickers and where can you find them on each social media platform?

[11:51] How independent retailers can use AI to create unique and interesting content

[16:04] What makes someone interested in following your store on social media?

[22:49] Steph's tips on how to use social media to drive foot traffic to your store

[28:55] How to use location stickers in your social media strategy to bring more customers into your store

[32:34] Why creating this type of content builds a connection unmatched by big box stores

[35:43] The fast-track method for bringing more foot traffic to your store with social media

[39:07] Steph's formula for crafting irresistibly engaging content that sparks conversations online

[49:50] What are the top-performing content types to get the most out of your time on social media?

Join us in the Rooted in Retail Facebook Group to continue the conversation! https://www.facebook.com/groups/rootedinretail/
Get all of the notes and resources on the show page at: https://www.crystalmediaco.com/episodes/social-media-strategies-to-drive-more-foot-traffic-with-steph-bechard/

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Chapters

1. Welcome Steph Bechard Digital Strategist at Crystal Media (00:00:00)

2. The number one strategy that is working right now on social media to see real results for your store (00:04:44)

3. One trending tool across social media platforms that can help retailers get more views (00:06:12)

4. What are engagement stickers and where can you find them on each social media platform? (00:07:44)

5. How independent retailers can use AI to create unique and interesting content (00:11:51)

6. What makes someone interested in following your store on social media? (00:16:04)

7. Steph's tip on how to use social media to drive foot traffic to your store (00:22:49)

8. How to use location stickers in your social media strategy to bring more customers into your store (00:28:55)

9. Why creating this type of content builds a connection unmatched by big box stores (00:32:34)

10. The fast-track method for bringing more foot traffic to your store with social media (00:35:43)

11. Steph's formula for crafting irresistibly engaging content that sparks conversations online (00:39:07)

12. What are the top performing content types to get the most out of your time on social media? (00:49:50)