The Power of Creating FOMO in Pop-Ups

Rooted in Retail

We’re back for another After The Show to dive deep into the exciting world of pop-ups and pop-ins. In our latest episode, I was thrilled to host Allison Yee from Popping Up Next, where we explored all the nuances, logistics, and success stories surrounding these experiential retail strategies.

Today, I'm excited to share with you my top takeaways and key insights from that discussion. From creating FOMO (Fear of Missing Out) to partnering with the right vendors, we'll explore how pop-ups can be a great marketing tool for your retail business.

So let’s dive into the power of pop-ups and pop-ins and discover how they can elevate your retail experience—and drive customer engagement!

[01:36] Why the ability to create FOMO is Crystal's biggest takeaway about pop-ups

[02:42] An upcoming example from a brand that uses a creative pop-up shop to connect with customers

[04:11] How partnering with the right vendor for pop-ups can help retailers market easier

[06:25] Crystal's different ideas for pop-ups retailers can host in their store

[09:19] 5 questions to ask yourself when you’re brainstorming pop-up ideas
Catch up on all the details on our website at https://www.crystalmediaco.com/episodes/the-power-of-creating-fomo-in-pop-ups-after-the-show/

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Chapters

1. 84: The Power of Creating FOMO in Pop-Ups(After the Show) (00:00:00)

2. Why the ability to create FOMO is Crystal's biggest takeaway about pop-ups (00:01:36)

3. An upcoming example from a brand who uses a creative pop-up shop to connect with customers (00:02:42)

4. How partnering with the right vendor for pop-ups can help retailers market easier (00:04:11)

5. Crystal's different ideas for pop-ups retailers can host in their store (00:06:25)

6. 5 questions to ask yourself (00:09:19)