Why you should use affiliate marketing in your store (After the Show)

Rooted in Retail

Are you doing anything with affiliate marketing? Have you heard of affiliate marketing? Have you done any research thinking it could help drive traffic to your store? Or maybe you’ve done nothing at all, maybe you can’t see how affiliate marketing is going to help your brick-and-mortar store.

Give me a chance to show you how it can work and why its important for you to consider as part of your marketing.

The thing is, affiliate marketing is not new. It's been around for a long time. But we haven't really talked about it as it relates to retail. And I predict that affiliate marketing is going to be a much bigger conversation this year for retailers.

If you are brand new to affiliate marketing, then you probably felt really overwhelmed listening to this week’s episode with Wade Tonkins. You might've felt like this doesn't apply to me. This doesn't make sense. I don’t have time to invest in this. And you probably tuned out.

If you've heard of affiliate marketing as a way to drive traffic to your website without creating a ton of content, then you are hungry to know what's working now. And you probably loved this episode.

In today's after-the-show, I want to share why I think you should be using affiliate marketing for your store, show you two ways it can work with and without an e-com store and share some tools to help you along the way.

I think affiliate marketing for independent retailers is the super secret way for you to build your business.

So lets dive in!

[00:00] Why you should use affiliate marketing in your store

[00:22] This week I spoke with Wade Tonkin of Fanatics, the top company to talk with about affiliate marketing

[01:43] Affiliate marketing, for independent retailers, is the secret way you can build your business

[03:34] One reason to do affiliate marketing is to extend the reach of your shop

[03:49] An example of how you can leverage affiliate marketing when your brick-and-mortar also has an e-commerce shop

[08:03] How affiliate marketing would work for a brick-and-mortar shop

[10:06] Tools to use to manage your affiliate marketing program

[13:00] Next week's episode

Links:
Join the Rooted in Retail Facebook Group - https://www.facebook.com/groups/rootedinretail

Get all of the resources mentioned in this episode on our website: https://www.crystalmediaco.com/episodes/why-you-should-use-affiliate-marketing-in-your-store-after-the-show/

Join the Rooted in Retail Facebook Group to continue the conversation - https://www.facebook.com/groups/rootedinretail
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Chapters

1. Why you should use affiliate marketing in your store - After the Show (00:00:00)

2. This week I spoke with Wade Tonkin of Fanatics, the top company to talk with about affiliate marketing (00:00:22)

3. Affiliate marketing, for independent retailers, is the secret way you can build your business (00:01:43)

4. One reason to do affiliate marketing is to extend the reach of your shop (00:03:34)

5. An example of how you can leverage affiliate marketing when your brick and mortar also has an e-com shop (00:03:49)

6. How affiliate marketing would work for a brick and mortar shop (00:08:03)

7. Tools to use to manage your affiliate marketing program (00:10:06)

8. Next week's epsiode (00:13:00)