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8: Marketing Utah's Outdoors
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Today’s show is all about Utah. We’re going to explore some of the techniques they use to ensure the success of their big marketing campaigns. We’ll talk about personas and defining a brand voice, using social media as well as some pretty intense tech, such as EEGs and eye tracking, that some marketers use to vet campaigns before they’re official release. We’ll even provide a bit of unsolicited advice for Rhode Island’s governor.
Guests:
- Dave Williams, Associate Managing Director Utah Office of Tourism
- Jay Kinghorn, Communications & Digital Strategy Director Utah Office of Tourism
For more information, visit https://podcast.rootsrated.com.
Hosts: Mark McKnight and Ana Connery Producer: BJ Smith
Music credits:
Music for this episode by Podington Bear.
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