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Is founder fame an asset or a liability?

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Manage episode 424523955 series 34483
Content provided by podcastcp and China Plus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by podcastcp and China Plus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Imagine you're launching a new product in 2024. Who would be the best spokesperson, a celebrity endorser or the company's founder? These days, more and more founders and CEOs are stepping into the spotlight as the face of their brands. Does this help to build trust and credibility for the brand? Or will it create risks if that person's reputation takes a hit? / Heart to Heart - please send your audio questions to ezfmroundtable@foxmail.com (21:54)! On the show: Heyang, Yushun & Steve Hatherly

  continue reading

1358 episodes

Artwork
iconShare
 
Manage episode 424523955 series 34483
Content provided by podcastcp and China Plus. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by podcastcp and China Plus or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Imagine you're launching a new product in 2024. Who would be the best spokesperson, a celebrity endorser or the company's founder? These days, more and more founders and CEOs are stepping into the spotlight as the face of their brands. Does this help to build trust and credibility for the brand? Or will it create risks if that person's reputation takes a hit? / Heart to Heart - please send your audio questions to ezfmroundtable@foxmail.com (21:54)! On the show: Heyang, Yushun & Steve Hatherly

  continue reading

1358 episodes

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