Aggregating the $9 Billion Micro-Mobility Industry with Ola Sars

Run With It

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Nuggets:

• It’s inevitable that micro-mobility apps consolidate in the next 5-10 years. Look to examples from other industries (e.g. hotels and airlines) to see that this can be done.

Action Steps:

1. Partner with smaller players who are running scooter sharing services
2. Bring clients to them through your app and take a percentage of revenues
3. Move on to creating partnerships with larger players once you have built a foundation
4. Consider ways to add value through this aggregated service (e.g. pay $10/month for someone to bring a scooter to your location)
5. You might even entertain a bigger long-term vision... Facilitate a future in which transportation is seen as a utility. This business could eventually integrate public transit and other ride sharing platforms and incorporate government subsidies.

Follow through on these action steps and email us your results at [e-mail]. You'll get exclusive access to a private Facebook group of action takers and one listener will earn a free mentorship call with our guest, and potentially, a business partnership.

Links:

• Soundtrack Your Brand: Background music that works
• Scooter app wars begin, and Lime isn't happy about it
• How the novel coronavirus is speeding the scooter apocalypse
• Uber reports $2.9 billion quarterly loss during pandemic

Ola Sars is a Stockholm based serial entrepreneur active in the music-tech space.

He is the Founder and CEO of Soundtrack Your Brand, the world's fastest growing music-platform for B2B, which he co-founded together with Spotify back in 2014.

Before founding Soundtrack, he was the co-founder and COO of Beats Music, acquired by Apple and transformed into Apple Music, as well as the co-founder of Pacemaker, the world's first DJ driven music platform.

Ola’s driving force behind his repeated efforts in transforming the music market comes from his conviction that music is undervalued as an art-form and that the music industry offers significant opportunity for value improvement and growth. Through his multiple start-ups in the music-space, he has focused on unlocking that intrinsic VALUE, both in B2C and now in B2B.

Ola has been featured in Rolling Stone, Billboard, Bloomberg and is a regular in music and technology publications.

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