Ep.3 Tokenizing Time: The Future of Watch Ownership with Jake Plonskier

RWA SegMints

Jake Plonskier the founder of watches.io joins the RWA SegMints Podcast. Covering luxury watches and their recent uptick in becoming tokenized on blockchains. From the rich history of wristwatches originating in Switzerland to the modern evolution of the watch market, Jake provides an insightful overview of how these timepieces have become symbols of wealth and sophistication.

We explore the current state of the luxury watch market, valued at around $55 billion, and how tokenization is revolutionizing the way we buy, sell, and partake in the watches market. Jake shares intriguing stories from his experiences in the diamond districts and the exclusive watch factories of Switzerland. He also explains the different methods of tokenizing watches, making them accessible to a broader audience through digital ownership and NFTs.

Discussion:

Watch history lesson: The evolution of wristwatches and their impact on the luxury market. Key players and regions in the luxury watch market, including Rolex, Augemars Piguet and Richard Mille. How Rolex became a dominant brand with a unique market strategy.

Process of tokenizing watches: How watches.io tokenizes watches. The benefits of tokenizing luxury watches. Different methods of tokenization.

Real-world stories and experiences from the watch industry: Stories from around the world and how Jake has found success in the watch markets.

The potential of watches in the Metaverse: The role of virtual environments. Will there be physical stores or only digital? Does watch collecting become bigger with the tokenization of it?

0:49 history of luxury watches

5:59 why is Rolex such a big name

10:07 number of watches manufactured yearly

13:35 how do you tokenize a luxury watch

20:14 do watch collectors want tokenized versions

23:53 watches in virtual environments

27:02 jake plonskier stories

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Keywords: luxury watch market tokenization, rolex watch value retention, how to tokenize watches, NFTs and luxury watches, Jake Plonskier interview, watch collecting and blockchain, buying tokenized watches.

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