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Episode 36 - What happens when you click on a lead site like Zillow or Redfin
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In this insightful episode, we delve into the mechanics behind popular real estate lead sites such as Zillow and Redfin. Our exploration uncovers how clicking on properties on these platforms connects you to a Realtor. However, this connection is often misunderstood. The Realtors appearing on these sites are not necessarily the best in their field; rather, they are individuals who have paid for these leads. We dissect the implications of this system for both home buyers and sellers, shedding light on the importance of conducting thorough research before selecting a Realtor. This episode is a must-listen for anyone navigating the complex world of real estate, providing valuable insights into the often opaque connections between lead sites and real estate professionals.
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