Manage episode 244836298 series 2127936
Heading for the exits in a market panic is a powerful human instinct. Is there a successful model for moving forward onto the battlefield in the midst of a slaughter? Yes – that’s exactly what soldiers are trained to do. Napoleon was especially adept at keeping his army moving forward. This podcast (5:02) argues that advisors waging war against harsh markets and galvanizing dispirited clients could benefit from some Napoleonic strategizing. The first step is drawing up battle plans ahead of time.
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