How Showpad Aligned Marketing and Sales to Grow into a Global Organization

SaaS Breakthrough

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Meet Theresa O'Neil - the leader of Showpad’s global marketing team, responsible for increasing awareness, generating leads, and supporting all channels to grow revenue. She has delivered marketing, sales and business development strategy for companies such as PowerReviews and IBM. In this episode we dive into more advanced marketing channels than those applicable to early stage startups. You'll learn why Showpad has chosen to go global at this time, the lessons learned so far, and why combining marketing and sales to align KPIs is the most powerful growth hack you can ever do. We also go into essential marketing ideas and concepts that you need to know for SaaS. It's definitely a very deep episode.

Notes:

02:20 Empowering to Sell The Way Buyers Want to Buy
04:28 Getting All That Data Back
06:39 Messaging, Attribution, Analysis and Alignment
07:23 Data Challenges
08:22 Defining The Marketing Qualified Lead
09:20 Challenges of Global Companies
11:39 Innovative Selling Experiences
12:58 When and If To Become A Global Organization
16:05 The Impact of Global Effectiveness In Marketing
18:25 Global And Regional Goals and Metrics
20:38 How to Prioritize in Marketing
22:12 Global Approach and Regional Focus
23:01 Shift Your Focus from Activity to Impact
24:47 Lightning Questions

175 episodes